Coaching Mental Toughness

You’ve got a tough job, I know. With everyone on the team wanting more playing time and parents doing their thing to advocate for their kid, it’s so much more difficult for your typical  sports coach these days since competition is so fierce.  I’ve even heard of coaches instituting rules that they won’t talk to parents anymore and they delegate that to an assistant.

You JUST WANT TO COACH and you could do a better job, except for:

Your athlete’s lack of confidence, aggressiveness, and resilience. (and the issues with the parents)

Now, you may know some things about that and I applaud any efforts you make there but the truth is, you just don’t have the time to do it, right?!  That’s where I come in to support you.

You are in the right place here if you want FREE:

  • Quick tools and techniques to help your athletes mental game when their issues pop up.
  • A full training program you can refer to your athletes to do what you don’t have time to do.
  • An understanding of what goes on in the mind of athletes and how to work with it.
  • Short videos that you can send to your athletes to teach them specific concepts you want them to learn before the next game, match, or meet.
  • Tactics for dealing with parents!
  • Techniques to get your athletes to play as well in competition as they do in practice!


If you haven’t signed up for the 6 pressure tips already, Click the Red button below, take the quiz and Make sure and check the “Coach” box when you get to that question.  You will get tailored info from me for coaches.

Take The Quiz


Go watch this short video I did which I think is the most important message I can give coaches who are interested in bringing out up-and-coming athlete’s performance potential: A Coaching MUST to maximize talent   And when you’re done with that, over to the right is a “categories” drop down you can search Categoriesfor more specifics you are interested in.


“If you want to be the best, you seek out the best. Craig is the best at what he does.”

Bryan Hoddle, Olympia, WA – 2004 USA Para-Olympic Head Track and Field Coach

Daniel Jahn, Max Sports Conditioning, Bellevue, WA

“He Had The Most Outstanding Meet I’ve Ever Seen A Kid Have”

Coach Ben Olszewski -Stingray Swim Team


Let’s do this,


5 thoughts on “Coaching Mental Toughness

  1. Annelize van Niekerk

    Dear Craig,

    I am emailing your from Pretoria, South Africa. I am a mother of an 11 year old boy who LOVES his sport. I came across your website and had a look at the products you offer. Initially I did it with the intention of assisting my son. I do however believe we have a larger problem at school within all the sport teams, that relates specifically to mental toughness skills. I discussed your program with a few coaches and parents and we are actually of the opinion that we shouldn’t only address mental toughness on an individual level, but also on a team level across the older age groups.

    My enquiry is therefore to obtain firstly your advise on whether this has been done by your organisaiton and if yes, would we be able to work together to strategise how this should be introduced and implemented in our school.

    Keenly awaiting your response,

    Annelize van Niekerk
    Skype: annelize.van.niekerk3

    1. Wendy Lynne

      HI Annelize,

      So good to hear from you and that you get the importance of the mental training!

      I have several ideas of how it could be implemented throughout your school that I would love to discuss with you.

      One quick idea I’ll share is having one of the coaches or parents run an after school mental toughness program using our training. They could watch the videos and then discuss how they could use it in their sport and do the exercises together. Maybe the kids go through the program right before their sport is starting or over the summer.

      Love to brainstorm with you! Let’s set up a time to skype. I sent you a contact request.

      My best,

  2. Jane

    I’m not sure where you are getting your info, but good topic. I needs to spend some time learning much more or understanding more. Thanks for great info I was looking for this information for my mission.


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